FOOH (Fake Out-Of-Home) is the new advertising trend that is changing the way we perceive advertising.
Where CGI technology meets fantasy, the combination of real-life footage and advanced 3D graphics creates immersive mixed reality experiences.
The award-winning Forgotten Creative Technology Studio has signed some of the most original FOOH campaigns, combining innovation, technology and storytelling.
We took care of the (equally realistic) sound design, giving sound and intensity to the images.
See a series of projects that have played everywhere in the last year.